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Cashman Casino

Top 10 Social Casino App

Cashman Casino is a free-to-play social casino mobile game from Product Madness featuring a large library of licensed Aristocrat slot titles, live events, missions, rewards, and progression systems. The game combines the core slot experience with a persistent meta-layer designed to encourage long-term engagement and regular play.

To reduce the significant production time required to create collection artwork. I proposed replacing hundreds of individual art assets with a single image divided into collectible puzzle pieces. This approach preserved the core collection-completion experience for players while dramatically reducing the art production workload.

  • 70%+ reduction in collection art production time

  • Maintained the player-facing collection experience

  • Enabled the team to produce collections more efficiently at scale

Collection Redesign

Walk of Fame

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Reworked the board reward structure to increase the frequency of player reward opportunities while maintaining the existing total reward value. By shifting the distribution from fewer, higher-value rewards to more frequent, lower-value rewards, the feature delivered a significantly more engaging experience without increasing the overall reward economy.

  • 400% increase in engagement

  • Highest-performing feature in the game

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